ESTEFANI PADRÓN
E X P E R T I S E
DIGITAL MARKETING
Data analysis
Paid social media advertisement
Email marketing
Search engine marketing
Tools: Google Analytics, Facebook Analytics, Canva..
PROJECT MANAGEMENT
Market analysis
Competition analysis
Data analysis
Time and budget analysis
Define project scope
Allocate project resources
Support and direct team
Monitor and report progress
Deliver and install technology solutions
Evaluate and assess result of project
ADVERTISING & PUBLIC RELATIONS MANAGEMENT
Create marketing communications strategy
Set brand goals
Research market and draw meaningful conclusions from data
Perform market research identifying areas upon which to focus
Design and prepare advertisements as needed
Measure the results of advertising campaigns to determine their effectiveness and cost-benefit ratio
W O R KÂ E X P E R I E N C E
DP WORLD CAUCEDO
Santo Domingo, DR
Marketing & Communications Manager / Project & Event Planner
Coordinate and develop communications strategies.
Overseeing market data analysis and evaluation.
Collaborating with cross-functional teams – from creative, IT and production to product marketing and legal – to   produce effective promotional materials.
Manage, plan and develop digital projects (new websites, re-brand, sustainability projects, customer and internal app,   among others.) . Creating marketing presentations for stakeholders.
Developing schedules and maintaining deadlines.
Manage, plan and execute internal and international events.
THEOREM
Santo Domingo, DR
Senior Digital Producer
Evaluate, coordinate and manage client projects from request to delivery.
Maintain a good an updated client relationship (Calls, Â meetings, etc.)
Work the project specifications with the Client Service Managers, coordinating with the assigned team.
Prepare updated reports: daily, weekly and monthly.
Plan and execute monthly meetings with each client.
Reponsible for each individual project, delivery, specs, QA and client revisions.
SPIROOX
Madrid, ES
Project & Affiliate Manager
Develop project scopes and objectives, involving all relevant stakeholders and ensuring technical feasibility.
Detailed project plan to track progress.
Develop a marketing communications plan including strategy, goal, budget and tactics.
Coordinate all public relations activities.
Identify and recruit new affiliates.
Find opportunities to enhance the affiliate program.
Monitor and report on  competitors’ affiliate campaigns.
KIMIA
Madrid, ES
Team Lead Affiliates
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Affiliate Manager l Business Developer
TEAM LEAD AFFILIATES
Manage Account Managers that run a portfolio of clients.
Also manage the individual and team workloads.
Report and optimize campaigns, identifying areas of, and present back, opportunities (or limitations) that exist.
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AFFILIATE MANAGER l BUSINESS DEVELOPER
Manage a large portfolio of clients.
Buy and sell worldwide traffic on CPA, CPM, CPL, CPI and CPC business model.
Hunt and discover future business possibilities.
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AQUAMUNDO
Santo Domingo, DR
Marketing Coordinator
Plan marketing and branding objectives.
Analyze market trends and determine changes for the  business development.
Deepen relations with all media to ensure the most effective positioning.
Lead all areas of content generation and production across all social media platforms.
General graphic designer: Signs, social media posts, Billboards, etc.
FORERO CTC
Santo Domingo, DR
Account Executive
Build the client’s relationship with the agency.
Handling budgets and managing campaign costs.
Meeting and liaising with clients to discuss and identify their advertising requirements.
E D U C A T I O N
2014-2015
MASTER IN DIGITAL MARKETING & COMMUNICATIONS
IMF BUSINESS SCHOOL
Madrid, Spain
2014-2015
MASTER & ADVANCED TECHNICIAN IN ONLINE MARKETING
Universitat Abat Oliba CEU
Madrid, Spain
2015
CERTIFIED IN COMMUNITY MANAGEMENT
IMF BUSINESS SCHOOL
Madrid, Spain
2009-2013
BACHELOR IN ADVERTISING & PUBLIC RELATIONS
Universidad Apec
Santo Domingo, Dominican Republic